Relying solely on automation? You're missing out on the advanced strategies that drive real results.
With a crowded marketplace and constant shifts in strategy, Amazon PPC is no walk in the park. At KickstartPPC, we focus on expert hands-on management, ensuring your campaigns are personalized and optimized for success.
We implement cutting-edge strategies to ensure your business thrives and stays ahead of competitors.
Our small, dedicated team provides personalized PPC services. We don’t rely on automation software, but rather our expert knowledge and hands-on approach.
Our team consistently stays on top of the latest trends and technologies, keeping your campaigns optimized for maximum success.
Continual optimization is critical to ongoing growth. We organize your campaigns monthly, ensuring your brand is always ahead of the competition.
More than an agency—we’re your dedicated Amazon PPC partner.
✔ Flat Rate Month to Month Service
✔ Multi Language, All Marketplaces
✔ Advanced Strategies
✔ Specialists in your Niche
✔ Your Account Manager Local, North America or UK
We do Not
Take a % of your Profit
Take a % of your Revenue
Outsource your PPC Management
We start with a discovery call to learn your business goals and share a clear plan to scale your PPC efforts.
Our team builds tailored campaigns and connects with your Seller Central account to start optimizing.
We launch and continually optimize custom campaigns, driving down your ACoS and scaling your business.
✓ DISCOVERY:
In our first call, we learn about your business goals. We'll share a clear plan to help you scale and make the most of your sponsored ads.
✓ STRATEGY:
After setting clear targets, we connect with your Seller Central account and begin building your campaigns.
✓ LAUNCH:
Using advanced algorithms, we identify profitable keywords you may be missing and eliminate those that aren’t driving sales.
✓ DEDICATED ACCOUNT MANAGER:
Work directly with your personal Account Manager to monitor performance and refine goals.
✓ MONTHLY CAMPAIGN REPORTS:
Receive tailored reports every month, showing progress towards your specific targets.
✓ SMART DATA OPTIMIZATION:
Our advanced algorithms continuously optimize your data, driving better insights and boosting your sales.
Step One
We begin with a tailored discovery call to dive deep into your business needs, focusing on strategies to increase product visibility while lowering your ad spend.
Step Two
Our expert team leverages cutting-edge Stragegies to analyze your account and deliver top-notch insights, ensuring you get the best possible results.
Step Three
Now, the real work starts! We launch custom-built campaigns, continuously optimizing for both short-term wins and long-term growth—driving down your ACoS and scaling your business.
At KickstartPPC, we turn high ACOS numbers into profit-boosting campaigns. Our hands-on, data-driven approach ensures every penny is optimized for the best results.
"Andrew is a real pro. I've now worked with him on multiple occasions on long term projects and he always delievers. It's rare these days to find a true PPC expert who can still manually optimize and analyze advanced problems instead of just using an automated algorithm. But he still has knowledge of softwares to efficiently manage both large and small Amazon PPC accounts."
"Andrew and his team have provided a valuable service that has allowed us to focus on our core competencies. His expertise and attention to detail have resulted in a highly effective PPC campaign that has exceeded our expectations. Communication is key in any business relationship, and Andrew has been responsive and easy to work with. If you're struggling to manage your Amazon campaigns, I highly recommend working with Andrew and his team. They have been instrumental in the success of our business and I'm confident they can do the same for you."
Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.
Creating high-converting video ads on Amazon can be a game-changer for apparel companies. In a niche as visual as clothing, where customers want to see how products look and function in real life, well-produced video ads can make all the difference. This guide will help you create effective Sponsored Brand Videos that resonate with customers and ultimately boost your conversion rate (CVR).
1. Invest in High-Quality Lifestyle Videos
Apparel ads require more effort and investment than other categories. You’re not just showcasing a product—you’re presenting how it looks, feels, and fits in real-life situations. To create impactful video content:
Show the product in its natural setting: If you’re selling sports leggings, show models running, biking, or at the gym. A sports jacket? Show it in casual settings, like a morning jog or outdoor activities.
Use natural, candid shots: Customers want to visualize themselves in your clothing. High-quality lifestyle footage lets them see the product in action, which helps them imagine wearing it.
2. Use Infographics and On-Screen Text for Key Features
Since many viewers may watch your ad without sound, using on-screen text to highlight key product features is crucial. Infographics can clearly communicate important details like:
Fabric type (e.g., moisture-wicking, waterproof)
Unique features (e.g., pockets, zippers, stretchability)
Sizing details or fit advice (e.g., slim fit vs. relaxed fit)
In one example, a video for leggings with pockets emphasized the fabric’s waterproof feature and highlighted the multiple pockets with bold text. These key selling points are essential for driving conversions.
3. Create Separate Videos for Different Product Variations
Apparel products often come in multiple colors and sizes. It’s vital to ensure that your video matches the specific product being targeted. For instance:
Make separate videos for each color: If you’re targeting keywords like "red leggings," create a video specifically featuring the red version of the leggings. Showing a black version when users are searching for red may confuse and deter buyers.
Group multiple variations in one video: For products with multiple popular colors, you can showcase a few in one video. Just ensure you’re featuring the most popular or best-selling colors, and avoid mixing styles that target different demographics.
In one case study, showing multiple color variations in a video ad for sports jackets improved conversion because it provided shoppers with more options to consider within the same video.
4. Target Relevant Keywords and Match Video to the Search Intent
Matching your video to the keyword’s intent is crucial for improving conversions. If a shopper searches for "purple blazer," but your ad shows a blue sports jacket, you're likely to lose the sale. Instead:
Focus your video on highly relevant search terms that match the product shown in the ad.
Make sure to target specific keywords and tailor your video accordingly. The right product needs to be displayed for the right keyword, maximizing the chance of conversion.
5. Keep It Simple but Effective
The goal is to make the video simple yet informative. You don’t need elaborate productions—showing real people wearing the clothes in everyday situations is enough to build trust and drive interest. Customers care more about how the product will look and feel than about fancy video effects.
Use a mix of lifestyle shots and product detail shots to show both how the clothing fits and its unique features.
Short videos work best: Keep them under 30 seconds if possible. This is long enough to capture attention without overwhelming the viewer.
6. Maximize Amazon Placements with Video Ads
Sponsored Brand Videos can appear in various placements on Amazon, including search results, product pages, and the top of the page. High-quality video ads give you a competitive advantage by capturing prime real estate in Amazon’s search results and driving more traffic to your listings.
Ensure your videos are optimized for these placements by focusing on quick engagement—use the first few seconds of the video to grab attention and highlight key product features.
You can also link video ads to your storefront or a product display page to encourage further exploration.
Conclusion
Creating Sponsored Brand Videos that convert requires thoughtfulness and investment, especially in the apparel niche. By focusing on high-quality lifestyle footage, using infographics, matching videos to relevant keywords, and creating variations for different product colors, you can significantly improve your conversion rates. Sponsored Brand Videos offer a powerful tool for standing out on Amazon and capturing more customer attention during their shopping journey.
If you need help crafting or optimizing your Amazon video campaigns, consider partnering with experts like Kickstart PPC to audit your strategy and ensure it’s tailored for success.
If you are looking for help with your Amazon PPC book a discovery call and free PPC Audit HERE