Advanced Seller Nine Step Checklist to Setting Up Scale Insights & Automation
Are you ready to elevate your Amazon game? In this blog post, we'll take a deep dive into the roadmap of scaling insights on the Scale Insights platform. Whether you're a seasoned user or just getting started, we'll walk you through the essential steps to set up your account, prioritize tasks, and unlock the full potential of this powerful tool.
Connecting Your Accounts
The journey begins with connecting your accounts. Sign in via your Amazon account in North America, Europe, or one of the three specified markets. The platform will start pulling data, but be patient; it may take up to 24 hours for larger accounts. If you're new to Scale Insights, fear not! Check the description for a 10% lifetime discount with a 30-day free trial—no credit card required.
Inputting Cost of Goods
Before delving into data analysis, ensure your cost of goods is accurately input. Head to the product section and update production cost, freight cost, lead time, and freight lead time for each product. This step lays the foundation for precise profit calculations, giving you a clear picture of predicted payouts over different periods.
Analyzing Sales Data
With everything set up, it's time to analyze sales data. Explore sales trends on a monthly or bi-weekly basis. Utilize day parting trends to understand hourly and daily variations in sales. This granular approach helps you optimize campaigns based on specific time frames, enhancing overall performance.
Understanding Return Rates
Dive into return rates to identify refunded items and reasons for customer returns. Use this information to enhance product quality and minimize return rates, ultimately improving customer satisfaction.
PBC vs. Organic Set Analysis
Use the calculator tab to compare PBC and organic sales. A balance of around 40% PBC and 60% organic is ideal, but adjust based on your product and niche. Strive for a synergy that maximizes organic growth while maintaining strategic PBC efforts.
Automation for Efficiency
Scale Insights offers powerful automation tools. Start with the Blacklist rule to efficiently manage keywords across campaigns. Follow it up with bidding rules to optimize sponsored products, ensuring your campaigns are both effective and cost-efficient.
Bidding Rules and Budget Automation
Craft bidding rules tailored to your campaigns, considering new launches, standard optimization, and underperforming campaigns. Automate budget rules based on criteria like high conversion rates or specific days of the week to maximize your ad spend.
Campaign Creation Made Easy
Utilize Scale Insights to create new campaigns effortlessly. Select dynamic or fixed bids, choose your targets, and execute the campaign. Whether you're new to the platform or an experienced user, these features streamline the campaign creation process.
Unlocking Insights
Scale Insights provides a wealth of information through its Add Insights feature. Dive into search reports, discover keywords with zero sales, identify high AC cost keywords, and leverage this information to refine and optimize your campaigns.
Conclusion
Armed with these insights, you're well on your way to mastering Scale Insights. Subscribe to our channel for more in-depth content, and don't forget to use the coupon code in the description for a 10% lifetime discount and a 30-day free trial.
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Scale Insights Coupon Code
Additionally, check out the promotion below for a lifetime discount of 10% and a 30-day free trial of Scale Insights—an invaluable tool for optimizing your Amazon PPC campaigns. Remember to subscribe to our channel as we continue to share more videos and provide additional value in the realm of Scale Insights and Amazon PPC. Thank you for reading, and we look forward to assisting you in your PPC endeavors.
