Leveraging Scale Insights Bidding Rules with Three Main Principles to Boost Sales & Improve TACOS
Dive into the world of Amazon PPC with our exploration of the three core principles that shape impactful scale insights rules. This journey promises to unravel the secrets behind optimizing your campaigns for maximum success. Let's delve straight into the heart of Amazon PPC and uncover the blueprint for crafting rules that make a difference.
Principle 1: Bidding Inch-Up Rules for New Campaigns
When it comes to optimizing your Amazon PPC campaigns, bidding is a crucial aspect, especially for new campaigns. Whether it's phrase, broad, or exact match types, the first principle revolves around bidding inch-up rules. These rules are designed to increase bids on new campaigns that may be struggling with limited impressions or no clicks. By applying a conservative 10-15% bid increase every 3 to 5 days, you ensure your bids are gradually optimized for better impressions and clicks. This approach allows you to fine-tune your bidding strategy based on a look-back period of 7 to 14 days.
Principle 2: Default Optimizing Rules for Day-to-Day Management
Moving on to the second principle, default optimizing rules are essential for the day-to-day management of your campaigns. These rules are not specific to campaign launches or poorly performing keywords; instead, they focus on optimizing elements within your target ACOS or up to 90%. Setting a target ACOS, a look-back period of 30 to 60 days, and ensuring a minimum of 1 to 2 weeks before making changes are key components of these rules. Additionally, employing the revenue per click (RPC) formula aids in effective bid optimizations, promoting steady growth without jeopardizing your targeted keywords.
Principle 3: AOST Threshold Rules for High-Spending Keywords
The third principle addresses keywords that generate high spend but result in no sales, emphasizing the importance of AOST (Advertising Operating Sales Threshold) threshold rules. By setting the AOST threshold between 6% and 9%, you establish guidelines for managing keywords that may be draining your budget without delivering conversions. This rule involves a careful analysis of clicks, preferably between 5 to 10, a look-back at both a week and 1 to 2 months, and bid adjustments every 2 to 5 days. It's crucial to be cautious with bid adjustments, especially if high-performing search terms are at risk, as aggressive adjustments may impact your overall performance and organic ranking.
Conclusion
Navigating the intricacies of Amazon PPC requires a well-thought-out approach, and the three principles discussed here provide a solid foundation for creating effective scale insights rules. Whether you're optimizing bids for new campaigns, managing day-to-day operations, or dealing with high-spending keywords, these principles offer a comprehensive guide to success. If you're feeling overwhelmed or unsure where to start, remember that Kickstart PPC is here to help. Your journey to mastering Amazon PPC begins now—happy optimizing!
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