Scale Insights Tool: Avoid Spending on Poor Search Terms and Boost Profits with Negative Word Rule
Today we will delve into the concept of negative word rules on Scale Insights, specifically focusing on campaign-specific negative word rule targeting. While our previous videos explored the use of blacklist and whitelist scale insights rules for product targeting, this approach allows you to automate negative keywords for specific campaigns. By implementing these scale insights rules, you can filter out irrelevant search terms and optimize your Amazon advertising ppc efforts. So, let's dive right into the details!
Getting Started with Scale Insights Negative Word Rules: To begin, access your Scale Insights dashboard and navigate to the Automation section. From there, select the "Negative Word Rule" option, which will take you to the designated page. Here, you will find a list of your assigned rules under the "Negative Word Rules" section. These rules represent different criteria you have set up for your campaigns, such as excluding keywords based on click-through rates and order statistics.
Creating Scale Insights Negative Word Rule: To create a new rule, click on the "Create" button. You can define the criteria for your rule by creating a criteria profile. For example, you might want to set a threshold of 30 clicks and no sales. Once you have determined your criteria, assign a name to your profile for easy identification.
Setting up the Negative Word Criteria Profile: After creating the criteria profile, you will need to specify the source of search terms. You can choose from options like " Search Terms," "Campaign," "Ad Group," or "Custom Group" to narrow down where the search terms are coming from. Additionally, you can add the identified search terms to your blacklist or whitelist.
Utilizing Blacklist and Whitelist: The blacklist option is particularly useful for auto campaigns where you want to filter out irrelevant search terms. By adding these terms to the Scale Insights blacklist, you ensure they won't trigger your ads. On the other hand, the whitelist contains keywords that you want to exclude from the negative word rule. You can even choose to ignore the whitelist if needed, providing you with greater flexibility in your targeting strategy.
Creating and Implementing the Scale Insights Negative Word Rule: To complete the process, simply write a test and click on the "Create" button. Your negative word rule is now ready to go. Connect the rule to the relevant campaigns, and you're all set. Remember to exercise caution while adding keywords to the blacklist and whitelist. It's crucial to monitor and review your choices to avoid unintended consequences. For a more manual approach, consider checking our video on managing negative blacklist and whitelist rules for better insights.
Optimizing your PPC Strategy: Implementing the Scale Insights negative word rules empowers you to fine-tune your advertising strategy. By filtering out irrelevant search terms and focusing on relevant keywords, you can maximize the impact of your Amazon PPC campaigns. Our video channel offers a wealth of skill insights content, covering all the features and strategies you need to succeed.
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Conclusion: In conclusion, the SKAG Only Strategy has demonstrated its effectiveness in optimizing Amazon PPC campaigns. By focusing on single keywords and implementing intelligent bidding and budget rules, we witnessed notable improvements in campaign performance. While some keywords may have higher costs, it is essential to leverage SQP data to identify lucrative opportunities and maximize your brand's potential. If you're interested in trying out this strategy or need assistance with your PPC campaigns, feel free to contact us.
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