Amazon PPC Basics: Launching with the right foundation campaigns to kickstart your product launch
Welcome to Kickstart PPC! In today's blog post, we'll explore the possibilities of what you can achieve when you invest $20 or £20 per Amazon PPC Campaign on your foundational campaigns. By examining a month's worth of results, we'll provide insights into the structure, performance, and expected outcomes of utilizing the right strategy to boost your product and gather valuable reviews. So, let's dive into the details and discover the nitty-gritty of running successful PPC campaigns.
Understanding Different Match Types: To gain insights into campaign performance, let's examine three match types: phrase match, broad match, and defensive branded keyword campaigns. In terms of performance, the broad match didn't fare as well, mainly due to the lack of negative keywords already set up. Since it's a new campaign with limited data, we obtained the following results for our product. Despite limited exposure, these campaigns generated a significant number of sales, with organic sales accounting for approximately 35% of the total.
Importance of Sponsored Brand Videos and Alternate Strategies: You may have noticed the absence of a sponsored brand video campaign in our examples. Typically, we would set up a phrase and exact match sponsored brand video campaign. However, since many customers don't have video content available for a new product, we explore other match types, such as defensive campaigns or testing auto or broad match campaigns. In such cases, incorporating negative targets is crucial. When starting, it's essential to establish a negative keyword bank to enhance campaign performance. However, it's important to keep the budget for broad match campaigns limited, around $20 or £20, as going too high initially doesn't yield significant results. In our case, we utilized only $10 per day for the last 30 days, while almost maxing out the budget for the phrase match campaign.
Setting Up Foundational Campaigns: To set up your foundational campaigns effectively, it's best to keep things simple and straightforward. Aim for around 30 targets per campaign, ensuring a broad reach for your advertisements. This approach helps you start on the right foot and maximizes your campaign's potential from the beginning.
Implementing a Review Strategy: Having a well-planned review strategy in place is crucial. Utilize programs like Vine or other methods to acquire reviews. However, it's essential to follow white hat techniques and strictly adhere to Amazon's terms of service. Building reviews within Amazon's guidelines can be challenging, but it's the most reliable and sustainable approach for running your business. Avoid any activities that could result in deactivation notices, as they can hinder your product's success and the benefits of your launch.
Conclusion: We hope you found this blog post helpful in understanding the possibilities and strategies involved in running foundational PPC campaigns with a $20 or £20 budget. If you enjoyed the content, we invite you to subscribe to our channel, where we regularly release Amazon FBA and PPC-related content that can benefit your business. Should you encounter challenges managing your Amazon PPC or lack the time to handle it due to other business responsibilities, we are here to help. Reach out to us through the email provided in the description, and we'd be more than happy to discuss your account, identify pain points, and potentially provide solutions through our audits.
Partnering with a Hands-On Amazon PPC Team Agency: If you require assistance with your PPC campaigns, we are a hands-on Amazon PPC Small Team agency dedicated to both automation and manual optimization. We understand the importance of tailoring strategies to meet individual client needs. We are a team of Nomdaz PPC Experts dedicated to Amazon PPC. Our goal is to provide you with valuable information and actionable insights that you can apply to your own campaigns. Amazon educators, Amazon ads Educators helping Amazon Sellers With Their PPC. If you need Amazon PPC help or Scale Insights Help contact us.
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