AWS Blackout Indexing Outage? How to Check if you were affected & your backend keywords are indexing
In this blog post, we'll delve into the Amazon AWS blackout that occurred on June 13th and its effects on Amazon PPC campaigns and Best Sellers Rank (BSR) on Amazon. We'll share the observations we've made across multiple accounts, discuss the spike in BSR, and explore how to check if your keywords are indexing. Let's jump into the details and ensure you're prepared to handle such situations.
The Impact of the Amazon AWS Blackout: The AWS blackout had widespread implications, particularly on Amazon PPC campaigns and BSR across various Amazon accounts. Despite no significant bid changes or seasonal shifts, BSR experienced a substantial spike, almost doubling in a matter of days. This sudden surge in BSR was an alarming trend that pointed towards the AWS outage as the likely cause. Although the BSR situation improved quickly, the conversion rate on that day remained low, making it an interesting data point to consider. It's crucial to note that the impact of the AWS blackout may vary across accounts and products.
Checking Amazon Keyword Indexing: To determine if your keywords are indexing correctly, you can follow a simple method recommended by Ecom crew. Start by combining your ASIN with the desired keyword and search for it on Amazon. If your ASIN listing appears as the top result, it indicates that you are indexed organically, as the sponsored listings will appear below. This technique can be used to verify indexing for various keywords across your product listings. Additionally, you can leverage tools like Helium 10 for comprehensive keyword tracking and monitoring.
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