Scale Insights Tool: Utilising the Blacklist Rule & Whitelist Rule to Cut TACOS and Boost PPC CV
In today's Amazon PPC blog, we will delve into the concepts of Scale Insights tool Blacklist and Whitelist rules, which can greatly benefit sellers managing Auto phrase and Broad match campaigns. These rules offer efficient ways to streamline your Amazon PPC (Pay-Per-Click) campaigns, saving time and effort. By implementing these Amazon PPCstrategies, you can optimize your keyword targeting and prevent irrelevant or underperforming search terms from impacting your campaigns.
So, let's dive right in!
Scale Insights Blacklist Rule: The Blacklist rule is particularly valuable for sellers handling numerous Auto phrase and Broad match campaigns. It enables you to apply negative keywords universally, across multiple campaigns. This feature eliminates the need to manually input negative keywords individually for each campaign, saving you a significant amount of time and effort.
Scale Insights Whitelist Rule: On the other hand, the whitelist rule works for negative targeting. If you have automated systems in place to add negative keywords based on specific criteria, you can use the whitelist rule to protect certain search terms that are crucial to your business. This ensures that important keywords are not unintentionally excluded from your campaigns.
Implementing Scale Insights Blacklist and Whitelist Rules: To begin implementing these rules, follow these steps:
From your dashboard, navigate to the automation section.
Locate the Blacklist and Whitelist rules.
In the dropdown menu, select "Assign rule" to access the Blacklist and Whitelist rules.
Product Page: Once you access the product page, you can view all the different products and the associated negative phrase, negative exact, and whitelist keywords. In the case of a new account, like the one we are working with in this example, there may not be any keywords listed. However, you can easily add them by following the steps below.
Adding Keywords: To add keywords to the Scale Insights Blacklist and Whitelist rules:
Click on the menu located on the right side of the page.
A menu will appear, allowing you to input exact match or phrase match keywords.
For negative exact keywords, focus on search terms that have not performed well and do not align with your product's goals.
Phrase match requires caution, as adding one keyword can impact multiple others. For instance, if you don't want to show up for the term "jumbo," you can add it as a negative phrase.
Exercise discretion when selecting keywords, referring to search reports for insights on irrelevant or underperforming terms.
Using Scale Insights Whitelist Rules: If you have an automated system in place or manually manage negative word rules, whitelist rules can serve as a safeguard for your main search terms. Let's say you have a high-cost-per-click keyword like "camera" and you bid on different variations of it. By utilizing the whitelist rule, you can prevent this keyword from being negatively affected by your rules, ensuring it remains in your list of targeted keywords.
Benefits and Importance : Applying these scale insights rules consistently across all your campaigns can help maintain control over your keyword targeting and significantly improve your conversion rates. With the ever-expanding breadth of Amazon's Broad matches, it becomes crucial to utilize these rules and Amazon's skill insights effectively. By doing so, you can ensure that your PPC campaigns are not hampered by irrelevant keywords, and your products reach the right audience.
Conclusion: Incorporating Blacklist and Whitelist rules into your PPC campaigns can be a game-changer, allowing you to save time, improve efficiency, and optimize keyword targeting. Remember to make use of Amazon's skill insights and stay updated with the latest PPC strategies. If you are new to scale insights, take advantage of the 10% lifetime discount and 30-day free trial offered.
