Scale Insights Tool: Utilising the Daily Budget PPC Rule to Keep in Budget on High Performance Days
In today's competitive e-commerce landscape, optimizing your Amazon PPC campaigns is crucial for driving sales and maximizing your advertising budget. One powerful tool that can help you achieve this is Scale Insights and the Daily Budget Rule.
In this blog post, we'll explore the importance of analyzing Amazon PPC trends, understanding Amazon sales data, and how to effectively set up the Scale Insights Daily Budget Rule to optimize your campaigns.
So, let's dive right in!
Analyzing Sales Trends: To begin, head over to your Scale Insights Dashboard and navigate to the Sales section. Specifically, focus on the Day Parting Trend feature, as it provides the most relevant data for setting up the Daily Budget Rule. Disregard hourly sales and sales by product, as they are not directly applicable to this rule. Instead, focus on analyzing sales figures based on the day of the week.
The Flexibility of the Daily Budget Rule: The video presenter highlights the advantage of the Daily Budget Rule over pausing campaigns. This rule allows you to set specific parameters for your budget, both in terms of minimum and maximum amounts. Additionally, you can adjust your budget by a percentage value, such as a 5% increase on Sundays. By customizing these settings, you can ensure efficient allocation of your ad spend and direct it to the right places when needed.
Implementing the Daily Budget Rule: To access the Daily Budget Rule, navigate to your Seller Dashboard, click on the Automation tab, and select the Daily Budget Rule option. From here, you can create a new rule by providing a name for it. Specify the minimum and maximum budget amounts and set the desired budget adjustments as a percentage. For instance, you can increase the budget by 5% on Sundays to take advantage of higher conversion rates. These customizable settings allow you to fine-tune your ad spend allocation according to your product's performance and overall business goals.
Overcoming Budget Constraints: One common challenge for Amazon sellers is running out of budget during busy periods, such as Prime Day or seasonal events. The Daily Budget Rule helps alleviate this issue by automatically adjusting your budgets based on the predefined parameters you've set. Instead of constantly monitoring and manually adjusting your campaigns, this rule empowers you to optimize your campaigns without being tethered to your account throughout the day. This automated approach saves you valuable time and ensures that your campaigns are consistently performing at their best.
Conclusion: Mastering Amazon PPC requires a combination of data analysis, optimization strategies, and leveraging automation tools like Scale Insights. The Daily Budget Rule is a valuable feature that enables you to analyze Amazon PPC trends, set appropriate budgets, and optimize your ad spend based on your product's performance. By understanding the insights provided by sales data, conversion rates, and the flexibility of this rule, you can enhance your advertising campaigns and drive more sales.
