Scale Insights Tool: Utilising Unit Sales Trend for Avoiding Stock Outs During the Holiday Season
The holiday season is just around the corner, and for Amazon sellers, this is a crucial time of year when sales soar, but so do shipping times. To make the most out of this busy season and ensure you're well-prepared, it's essential to analyze your unit sales trend and stock up on the right products. In this blog post, we'll guide you through how to use Scale Insights to assess your sales trends and make data-driven decisions for the holiday season.
Accessing Your Sales Trend Data
To begin, log in to your Scale Insights account and navigate to the main dashboard. Hover over "Restock Forecasting" on the left-hand dashboard, and once you're on the forecast page, you'll find the "Unit Sales Trend" section. The purpose of this feature is not just to view your products and FBA stock but to analyze trends that can significantly impact your holiday sales strategy.
Identifying Sales Irregularities
The first thing you'll notice in the "Unit Sales Trend" section is the graph displaying your unit sales and sales velocity. The key is to look for irregularities in your sales trends over different time periods. For example, if you notice that in the last 7, 14, and 30 days, you've been averaging around 515 units per week, that's a useful baseline. However, things get interesting when you start comparing longer timeframes, like the last 60 and 90 days.
In these longer periods, if you see a noticeable increase in sales compared to the previous 30 days, it's a clear indicator that you need to reevaluate your holiday season forecast. This data can help you identify potential issues with your inventory management.
Forecast and FBA Stock Analysis
Scale Insights also provides you with information about your FBA stock, and you can input your forecast data. This additional data is invaluable in fine-tuning your supply chain management, especially during the holiday season. Given that Amazon's inbound shipping times are longer during this time, it's crucial to ensure you're well-stocked to meet the high demand.
For instance, if you observe a significant increase in sales in the last 60 days and realize that your current inventory will only last for 30 days, it's a clear signal to start planning for your next Amazon shipment. By staying on top of your inventory and using the forecast tool, you can make informed decisions and prevent running out of stock during the holiday rush.
Stay Proactive for a Successful Holiday Season
As the holiday season approaches, it's essential to manage your FBA stock effectively and stay ahead of the game. The last thing you want is to miss out on potential sales due to inventory shortages. Scale Insights provides the tools you need to stay proactive and manage your inventory more effectively.
In addition to the forecast and sales trend analysis, Scale Insights offers features like email reminders, allowing you to customize your inventory management process. By leveraging this platform, you can ensure you're always a step ahead when it comes to reordering and making the most of your holiday sales.
Conclusion and Special Offer
In conclusion, Scale Insights is a valuable tool for Amazon sellers, particularly during the holiday season when inventory management is critical. By regularly monitoring your sales trends and analyzing your FBA stock, you can make well-informed decisions to maximize your holiday season sales.
If you haven't already, be sure to subscribe to our channel for more Amazon PPC and FBA-related content. We have a special promotion for Scale Insights, offering a 10% off lifetime discount and a 30-day free trial, no credit card required. You can find the details in the description below.
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We hope this blog post has been informative, and we wish you a successful holiday season.
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Additionally, check out the promotion below for a lifetime discount of 10% and a 30-day free trial of Scale Insights—an invaluable tool for optimizing your Amazon PPC campaigns. Remember to subscribe to our channel as we continue to share more videos and provide additional value in the realm of Scale Insights and Amazon PPC. Thank you for reading, and we look forward to assisting you in your PPC endeavors.
