Urgent - Pause Scale Insights Automation Now Post Prime Day - Here's why - Amazon PPC
In the fast-paced world of Amazon PPC management, staying on top of your campaigns is crucial for success. In this blog post, we'll discuss the urgent need to pause your scale-in size automations, especially after Prime Day, and how it can impact your advertising campaigns.
Taking Action: Disabling Automations
To start, let's dive right into how you can disable your scale-in size automations. Disabling these automations is a crucial step, and it's relatively straightforward. All you need to do is select the products you wish to disable the automation for and click on the "disable" button. This action will ensure that your current rules stay in place, but you'll have the flexibility to enable them when needed.
The Urgency of the Situation
Now, let's address why you need to take this action urgently. Most of the rules you set up, including default rules, typically look back at least seven days, and often 30 days, to make informed decisions. With recent events like Prime Day and the prevalence of window shoppers in the market, the data may have been influenced significantly over the past week or so.
The problem arises when your rules don't consider these recent changes. You might see a spike in sales over the last few days, and if your rules haven't adjusted accordingly, you risk overbidding on keywords. Overbidding can lead to higher costs and lower profitability, which is the last thing you want.
Why You Should Pause Automations
By pausing the automations, you essentially put a temporary halt on the system making adjustments based on potentially skewed data. This approach ensures your advertising campaigns remain stable over the next couple of days, allowing you to regain control over your bids and optimization strategies.
We recommend waiting at least a week before reactivating your automations. During this time, observe how your campaigns perform without automatic adjustments. Once you've collected sufficient data, you can start optimizing again, taking into account the current market conditions.
Leveraging Scale Insights
If you're not already using Scale Insights, now is an excellent time to explore its capabilities. It's a powerful tool that can help you make data-driven decisions and optimize your PPC campaigns effectively. To make it even more appealing, we're offering a 30-day free trial with a 10% lifetime discount for new users. This offer is a fantastic opportunity to take your Amazon advertising to the next level.
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Need Help with Your Amazon PPC?
If you're struggling with your Amazon PPC campaigns or need guidance with Scale Insights, don't hesitate to reach out to us. We're here to assist you in optimizing your campaigns, providing advice, and offering solutions to your specific challenges. Contact us, and let's work together to improve your Amazon PPC performance.
Conclusion
In the fast-paced world of Amazon PPC, staying on top of your campaigns is essential. Disabling your scale-in size automations after events like Prime Day is a critical step to ensure that your data and optimization strategies remain reliable. With Scale Insights and our guidance, you can stay ahead of the competition and make informed decisions.
Partnering with a Hands-On Amazon PPC Team Agency: If you require assistance with your PPC campaigns, we are a hands-on Amazon PPC Small Team agency dedicated to both automation and manual optimization. We understand the importance of tailoring strategies to meet individual client needs. We are a team of Nomdaz PPC Experts dedicated to Amazon PPC. Our goal is to provide you with valuable information and actionable insights that you can apply to your own campaigns. Amazon educators, Amazon ads Educators helping Amazon Sellers With Their PPC. If you need Amazon PPC help or Scale Insights Help contact us.
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Additionally, check out the promotion below for a lifetime discount of 10% and a 30-day free trial of Scale Insights—an invaluable tool for optimizing your Amazon PPC campaigns. Remember to subscribe to our channel as we continue to share more videos and provide additional value in the realm of Scale Insights and Amazon PPC. Thank you for reading, and we look forward to assisting you in your PPC endeavors.
