Why YOU should not be running Automatic Campaigns! | Advanced Amazon PPC Modified Broad Introduction
Are you tired of losing control over your Amazon Auto campaigns and letting Amazon decide what's relevant to your product? In this blog post, we'll introduce you to a game-changing solution: modified broad campaigns. These campaigns offer more control and targeting options, allowing you to take charge of your advertising efforts on Amazon.
The Need for Modified Broad Campaigns
Auto campaigns have long been a staple in Amazon PPC, offering convenience by letting Amazon's algorithm determine which keywords and search terms are relevant to your product. However, this lack of control can sometimes result in inefficient spending and low ROI.
A New Approach: Modified Broad Campaigns
Enter the modified broad campaign. This campaign type combines the flexibility of broad matches with the precision of phrase matches. It's the middle ground that lets you target a specific audience without restricting your reach. The key to success with modified broad campaigns lies in naming conventions and selecting the right seed phrases.
Effective Naming Conventions
Properly naming your campaigns is crucial when using modified broad campaigns. The format we recommend is as follows: "Product Name - Campaign Type - Match Type." For example, if you're selling wireless microphones, you might name your campaign "Wireless Microphone - Modified Broad." This naming convention helps you keep track of your campaigns and their specific objectives.
The Power of Seed Phrases
The heart of a modified broad campaign lies in the seed phrases you choose. These are the terms that form the basis of your campaign's targeting. In the example of the wireless microphone, you could use "wireless" and "microphone" as your seed phrases. These seed phrases ensure that your campaign is relevant to your product while still allowing for some flexibility in targeting.
Benefits of Modified Broad Campaigns
Let's look at the advantages of using modified broad campaigns:
Precision: Unlike traditional broad campaigns, modified broad campaigns offer a higher level of precision in targeting. You can be more specific about the keywords you want to focus on.
Low-Hanging Fruit: These campaigns can help you uncover low-hanging fruit, including relevant keywords you might not have considered before. This can lead to improved performance and lower advertising costs.
Control: With modified broad campaigns, you're in control. You decide which keywords to target, giving you the power to shape your advertising strategy.
Campaign Performance Analysis
To illustrate the effectiveness of modified broad campaigns, let's take a look at a sample campaign's performance. Over the course of a month, this campaign shows a reasonable ACoS and a slightly higher cost per click (CPC), which is expected for certain product categories.
Choosing Your Target Keywords
When you set up your modified broad campaigns, it's essential to identify the key seed phrases that best represent your product. In the example campaign, "wireless" and "microphone" are the primary seed phrases. These seed phrases serve as the foundation for your campaign's targeting.
By exploring the search terms generated by these seed phrases, you can discover additional keywords that are relevant to your product. This approach allows you to cast a wider net while maintaining control over your campaign.
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Conclusion
Modified broad campaigns provide a middle ground between the flexibility of broad matches and the precision of phrase matches. With the right naming conventions and carefully selected seed phrases, you can take control of your Amazon advertising efforts. Explore these campaigns, uncover new keywords, and drive better performance for your Amazon products. We hope you found this post informative, and we look forward to helping you achieve success with Amazon PPC.
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